During the day, you might be hearing a lot about digital marketing either from your friends or colleagues or on social media.
Well, What do you understand by the term digital marketing?
Digital marketing is a new boon in today’s trend. Firstly, let’s get back to the history of digital marketing?
Any GUESSES on how and when digital marketing started? Just a hint it didn’t start with mobile, apps, ads or blog. Give it a try now !!!
It all started way back in 1894 when Italian inventor Guglielmo Marconi invented the first radio.
Yes, this made the first step in the field of digital marketing.
You might be surprised after knowing this because you might be thinking of digital marketing involved with the internet but this is not true.
How to define digital marketing?
Ok !!! let’s clear down your confusion over digital marketing…. It is a means of delivering advertisements through digital channels.
In simple words,
Digital marketing is the marketing of any products and services via electronic devices.
This brings the existence for so many years. As it involved the use of electronic devices, So Radio took the lead in digital marketing.
Why is digital marketing important?
Do you still remember those billboards and hoarding on the roadside?
This was the way of advertising your brand to the public.
There are some big brands that even started a billboard war like Audi and BMW.
Companies spend lots of money on billboard advertising which hardly fetches any good results in the market.
But sooner or later, This advertisement has collapsed and companies started promoting their brands via an online platform.
Why did companies start switching from offline advertisements to online advertisements?
The main reason for switching to the online advertisement was cost-saving.
Offline ads include huge cost of installation of billboards whereas no such cost is incurred in online advertisement.
Do you think advertising in the newspaper is profitable?
Very few people are reading newspapers today and rather they read newspapers for news and latest updates. They would skip the advertisement in the newspaper. Adding to it, People uses a mobile app and get all their required updates.
Thinking of technology expansion there would be a time when every work is done automatically just like a self-driving car. We are not far from this like Google, Apple, Elon Musk and more people are working on this.
As everything seems to go digitally which brings out a great scope in the field of digital marketing.
Most of the companies are these days hiring digital marketers in order to stay ahead of their competitors.
There are 2 main parts of digital marketing i.e online marketing and offline marketing.
Online marketing is a type of marketing in which we promote goods and services through online media platforms such as ads, blogs, social media, etc.
Whereas in Offline marketing we promote offline i.e newspaper, billboards, pamphlets, etc.
There are 7 main categories of digital marketing such as –
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing (SMM)
- Pay Per Click Advertising (PPC)
- Affiliate Marketing
- Email Marketing
- Inbound Marketing
Search Engine Optimization (SEO)
It is a way or process by which you can optimize your website to rank higher in search engine results pages (SERP’s), this helps in increasing the reach of your business and also increases the amount of organic traffic coming to your website.
What’s that organic traffic?
Well, organic traffic is the free traffic that comes to your website when you optimize the content on your websites such as On-page SEO technique and Off-Page SEO technique.
Is there anything called paid traffic?
Yes, you are thinking right.
When you run ads for your products, services, landing page then that traffic coming by clicking on the ads is the paid traffic.
The name is so because you have paid money for running advertisements.
So now, let’s get back to the SEO techniques that will fetch you more traffic to your website. It includes:
This type of SEO technique focuses on optimizing the content existing “On the page” of a website. This involves keyword research for particular content and then working on search volume to get traffic to the user’s website. This helps in ranking higher in search engine results pages.
ALT tags, Meta description, internal linking and more. Just relax, we will be discussing all these in our coming articles just stay tuned.
This type of SEO technique focuses on all the activities which take place “Off the page” when optimizing a website.
It mostly includes networking i.e If a higher authority publishers link to your website then Google will recommend your website over others and thus you stand a better chance to get higher ranking on Google, this is called backlink.
A backlink is a link building technique which helps in optimizing your website in SERPs. A quality backlink from a high domain will surely help your website.
Do you think you have good writing skills?
This is the right platform for you.
Content Marketing is defined as a way of creating valuable and informative content which attracts your audience.
In the field of Digital Marketing,
Content is The King !!!!
Content marketing strategies play a vital role in any business and if the content is more engaging to the audience then it will bring in more sales and engagement.
Social Media Marketing
You all are aware of social media platforms like Facebook, Instagram, LinkedIn, twitter, snap chat, etc.
Have you ever gave it a thought that how many users are on Facebook, Snapchat or any social media platform?
That’s really a huge audience.
Thinking of increasing your business reach, what about promoting your business through social media?
Yes, you can do this.
As there is such a huge audience which will definitely be a great opportunity to expand your business online.
Social Media Marketing is all about creating brand awareness and promoting your content on social media channels. This drives more traffic and generates leads for your business.
Pay Per Click Marketing (PPC)
As we discussed the paid campaigns, PPC is about the process of gaining traffic to your website by paying the publisher every time your ad is clicked.
One of the most common types of PPC is Google Ads.
It gives a section to place your ad in the search result and when a user clicks the ad then they have to pay the amount for it.
Almost all social media platforms are running ads like –
- Paid ads on Facebook
- Paid ads on Youtube
- Paid ads on Instagram, and many more.
I’m sure you have seen people promoting some products or services, this is affiliate marketing.
It is performance-based advertising where you get a commission for promoting someone else’s products on your platform. This includes –
- Posting affiliate links such as Amazon, Flipkart, etc.
- Hosting video ads on Youtube Partner Program, and many more.
Companies use Email Marketing as a way of communicating with their audiences. It is used to promote content, give discounts, inform about events and many more details.
If Email Marketing is done properly then for sure it will fetch good results in sales figures.
Emails which are preferred in an email marketing campaign are –
- Welcome Mails
- Blog subscription
- Loyalty Programs
- Event Invitation
- Follow-up Mails to download something
- Tips or guidance mails for customer engagement
Inbound marketing refers to the methodology in which you attract, engage and delight your customers at every stage of buying product or service.
It can be done by following the above-mentioned strategies such as content marketing, SEO, SEM, Branding, and many more.
This enhances the experience of the customer and brings customer loyalty to the company or organization.
Some examples of inbound marketing versus traditional marketing are as follows –
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact vs. spam mailing
What’s the role of a digital marketer?
Have you ever thought of who displays ads on youtube, google?
Who writes content on blogs?
Who improves search engine ranking?
All these tasks are performed and maintained under the guidance of the digital marketer.
This is just a small list digital marketer performs many more tasks such as measuring traffic coming from organic search and paid search, handles social media platforms and manage all digital activities and looks upon how to grow the business.
Digital marketers perform brand awareness and lead generation through all the digital platforms and also carry out all the marketing roles today.
Why is Digital Marketing is of much value to a company?
These days offline marketing is unable to get more sales and profit. Rather, cost incurred in offline marketing is very high like a door to door selling, billboards, and many others.
With the latest advancement in technology, people are relying more on technology. Almost everyone is having smartphones and Television in their homes. This brings a gap to fill upon for offline marketing.
In Offline marketing, you cannot determine whether the sale appeared is because of the advertisement in the newspaper or billboard whereas, in Digital marketing, you can measure ROI and analyze all the records through Analytics software.
Digital marketing helps a company or organization to easily connect with its audience across the globe and the cost of running this service is comparatively low.
Through digital marketing, you can keep a check on your content, make a track record of which ad is performing well, helps in generating leads, easy to handle customers from one place, and many more.
These are the reason why all companies are going after Digital Marketing !!!
I know this was something big to digest for a beginner !!!
Of course, there is a big career opportunity in this field and for sure no one would like to miss this opportunity.
Digital Marketing is going to be the trend in the industry and even big companies are hiring digital marketers so that they can reduce their offline marketing costs and take advantage of technology to boost their sales and increase their reach.
I hope this guide has given you a rough idea about what exactly is digital marketing.
Feel free to drop down your message, I would be lucky to assist you.
This is just a basic more update will be coming by stay tuned !!!